Online Concert Audience Experience and Experiential Value: Scale Development and Validation


Author(s): Kun Yang

Internet communication has the characteristics of flexible form and wide range. This feature makes online concert activities no longer a marginalized performance mode. The combination of Internet technology and art has promoted the essential transformation of the traditional concert form. This study developed the Online Concert Audience Experience Scale (OCAES) and the Online Concert Audience Experiential Value Scale (OCAEVS). The purpose is to measure the emotional, spiritual, social, and other aspects of the audience's perception of participating in the concert through the scale, and to explore the value of the audience's inner perception of participating in the concert. This study first sorts out the key factors affecting audience experience and experiential value through literature review collection and expert interviews. Design a measurement scale for audience experience and experiential value of online concerts. A questionnaire survey was conducted among 461 audiences who had participated in online concerts. Verify the four dimensions of online concert audience experience (authenticity, collective participation, knowledge, risk) and the four dimensions of experiential value (economic value, social value, hedonic value, altruistic value).

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Awards Nomination

Editors List

  • Prof. Elhadi Miskeen

    Obstetrics and Gynaecology Faculty of Medicine, University of Bisha, Saudi Arabia

  • Ahmed Hussien Alshewered

    University of Basrah College of Medicine, Iraq

  • Sudhakar Tummala

    Department of Electronics and Communication Engineering SRM University – AP, Andhra Pradesh




  • Alphonse Laya

    Supervisor of Biochemistry Lab and PhD. students of Faculty of Science, Department of Chemistry and Department of Chemis


  • Fava Maria Giovanna


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