The recognition of Chinese culture among Thailand people from the perspective of music dissemination studies - A case study on Appreciating Guzheng and Analyzing by the TV program


Author(s): Xiangwen Chen, Huang jianmin

This study aims to explore the influence factors of Listening to the Analects of Guzheng on the cultural identity of Thai audiences from the perspective of its dissemination. Through questionnaire survey and statistical analysis, it is found that demographic characteristics, occupation and income, knowledge and experience, and whether to learn Chinese have an impact on cultural identity. In addition, the author makes an academic discussion on the program from the Angle of music communication. The study found that the Chinese community is the main audience group, and they have a higher degree of recognition and love for the program. This study puts forward effective strategies to improve cultural recognition, and provides reference for the future spread of Chinese culture in Thailand.

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Awards Nomination

Editors List

  • Prof. Elhadi Miskeen

    Obstetrics and Gynaecology Faculty of Medicine, University of Bisha, Saudi Arabia

  • Ahmed Hussien Alshewered

    University of Basrah College of Medicine, Iraq

  • Sudhakar Tummala

    Department of Electronics and Communication Engineering SRM University – AP, Andhra Pradesh




  • Alphonse Laya

    Supervisor of Biochemistry Lab and PhD. students of Faculty of Science, Department of Chemistry and Department of Chemis


  • Fava Maria Giovanna


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